tudy of strategies for attaining a suitable ?marketing mix? for various types of entities including e-marketers. Marketing knowledge from previous courses and experiences will be applied to the formation of overall programs for dealing with both inte,rnational and domestic marketing problems. Prerequisite: MKTG 360.
Intro To Mass Media
Systematic study of mass media and their support industries. Includes historical and critical perspectives of legal, ethical and social issues surrounding the influence of the mass media on audiences, characteristics and functions of the mass media,career options, employment trends, and competencies required of a mass media professionals. Each semester.
Mass Media And Society
Investigates elements of the relationship between the mass media, message producers, and their audience, including effects of mass media messages (aural, visual, and textual media). Covers the media professions, and explores variables including message meaning, environment, and technology. Requires students to apply theoretical concepts to practical problems. Each semester.
Writing For Media
Develops fundamental skills in writing and/or visualizing for a variety of media forms. Emphasizes print and broadcast newswriting, advertising copywriting, and public relations writing. Prerequisite: ENG 111 or consent of instructor. Each semester.
Media Production Planning
MMAJ 202, Media Production Planning is a survey class of Graphic Design, Web, Film and Video production processes. Students will learn specific steps for those types of productions as well as how those processes can help to coordinate projects in Advertising, Public Relations, Journalism and other media. Students will also learn real-world management principles, and fundamental budgeting and scheduling skills. Prerequisite: MMAJ 270|
Intro To Film
This course is designed to help the student become literate in the language of film. It will introduce terminology, history, theory and technology of film. The student will take a critical look at the cinema, and will analyze the theory and techniques used by directors and writers, critique a variety of works in a number of film genres.
Provides students with experience in the workings of a weekly student newspaper. Students will participate in various aspects of a newspaper operation, including newsgathering, newswriting, editing, proofreading, photography, layout, advertising and distribution. Prerequisite: MMAj 140
This course provides students with experience in the production of an annual literary magazine. Students will be involved in all aspects of managing the production of an annual magazine, including writing, editing, photography, graphic design, layout, developing ad revenue, ad design, and distribution.
This course provides students with experience in the operations of a FM radio station. Students will complete Disc Jockey (DJ) training, and will then participate in the various aspects of the station operation. These include: being on the air, operating the board, gathering, writing and reporting news and sports coverage, traffic, production, music direction, and all other elements of radio station operation.
This course provides students with experience in the operation of a television station. Students will be involved in all aspects of the operation of the station, including camera operation, directing, producing, lighting, set design, audio and technical direction, editing, sports and news reporting, remote transmission, and all other aspects of the operation of the student television station.
This course develops basic reporting skills for beginning journalism students including interviewing, gathering and verifying information, covering a beat, and coverage of various types of news. The focus of the course is to help students develop in-field news reporting techniques. Prerequisite: MMAJ 140
Provides initial instruction on communicating via motion and passage of time. Includes the syntax of motion and production techniques in video and animation. Each semester.
Film Production Planning
This course is designed to give the student practice instruction in the process of film production. All aspects of film production are covered from pre-production to post-production, including location scouting, casting sessions and on-location staging. Special emphasis is placed on roles and responsibilities of personnel.
Broadcasting Prin & Pract
Overview of the broadcasting industry, including history, technical aspects, station and network organization, sales, ratings, programming, and social and ethical influences. A foundation course for radio-TV career preparation, related fields of communication, and the development of knowledgeable consumers of broadcast media. Prerequisites: COMM 100. Annually|
P R Prin & Practice
Provides fundamental instruction in public relations practices, including program planning and evaluation, working with the media, writing for public relations, and coordinating special events and functions. Explores the structure, ethics, and process of public relations in business, institutions, and American society through readings and discussion. Prerequisite: COMM 100 and grade of C or above in MMAJ 140. Note: Undergraduate students completing COMM 312 may enroll in COMM 551. Annually|
Journalism Prin & Pract
Examines the history and theory of the practice of journalism paying particular attention to First Amendment issues, the language of the media, changing conditions of information, ethics, and closely examining the role and organizations of a democratic press. Prerequisite: MMAJ 100 or 101.
Advertising Prin And Practices
Introduces students to the basic principles, theories and applications of the advertising field. Examines advertisings historical background, planning and management, media strategies, creative development, international issues, and social and legal effects. Prerequisite: MMAJ 100 or MMAJ 101
Introduces students to quantitative research principles guiding mass communication professionals working in areas such as broadcasting, public relations, advertising and journalism. Topics include audience measurement principles, polling research, survey construction and analysis, focus group research, mass media content analysis, and statistical analysis. Calculator required. Prerequisites: MMAJ 100 or 101.
New Mass Media Tech & Prof
Introduces students to new mass media technologies that are changing the role of mass communication professionals working in broadcasting, public relations, advertising, and journalism. Topics include evolving mass media implementations of the Internet to reach audiences, evolving copyright issues and their impact on the mass media; discussion of new World Wide Web technologies such as animation formats, streaming media, and digital video production; new digital technologies and formats for broadcasting, and new multimedia technologies. Developing careers and challenges to older professions will be discussed in the context of mass media industry trends. Prerequisite: MMAJ 100 or 101. On demand.|
Media Ethics & Responsibility
Prepares future professional communicators to make informed media decisions. Provides a historical, legal, cultural, and philosophical context for judgment of continuing and emerging issues in mass media fields, and creates an experimental frame through discussion, simulation, and modeling. No prerequisites.
Global Mass Communication
Enables students to effectively interact with the new culturally diverse audience and workforce in the American business and industry. Covers the latest innovatively designed resources on cultural diversity, global mass communication competencies, and positive attitudes. Includes imaginative conceptualization techniques of designing mass media messages suited to the new realities of cultural diversity. Prerequisite: Junior standing.
Explores the principles and practice of evaluating, gathering, and writing the fundamental news story and news feature. Includes the preparation of copy for publication, interviewing, and laboratory experience. Prerequisite: MMAJ 140
Provides fundamental instruction in editing skills, copy editing, headline writing, typography, photographs, copy control, and layout. Examines the role and responsibilities of the editor. Prerequisite: MMAJ 140.
Focuses on the skill and techniques used to gather in-depth information for investigative reporting. Students will learn interviewing research, and organizational skills. In addition, the legalities and practicalities of information access will becovered. All of these skills will culminate in the production of an investigative journalism project spanning both written and recorded media. Prerequisite: MMAJ 202 and 340.
Newswriting For Internet Media
This course develops reporting, writing and editing skills for internet delivery. Students understand the continuum of the cycle of news demanded by internet news sources, and the fundamental differences between online and traditional media. The internet requires reporters and writers to think differently about the structure, appearance and detail in news stories. Students will report, write and edit news stories for the internet that are interactive and nonlinear. Prerequisite: MMAJ 140|
Provides students with training in television production and experience in the application of communication theory and production techniques. Integrates skills in writing, photography, audio and graphics in a total production context. Prerequisite: MMAJ 270.
Develop basic skills in studio production techniques, including producing, crew positions, lighting, and on-camera talent. Prerequisite: MMAJ 270.
Covers theory and advanced techniques of audio production for radio and video, from conception through completion, emphasizing multitrack, non-destructive and non-linear production. Prerequisite: MMAJ 270.
This course further develops skills in digital/film production by examining the use of lenses, light meters, advanced lighting techniques, and low-tech special effects. Students produce a number of projects that employ thesetechniques. The studentwill be able to provide shooting and lighting support to any kind of production and create a DVD resume reel.
This course is designed to introduce and research the various aspects of digital and film postproduction editing. The course will include the aestheitcs and techniques of editing, application of editin techniques on Final Cut Pro, the video signal and components, and the role of the editor. Final Cut Pro certification is possible upon successful completion of this course and the Final Cut Prio certification exam.