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On June 26, the current Clarion University Book Center will become the Clarion University Store and be operated by Neebo, Inc. (the “Company”; NEEB+), holding company and the beneficial owner of Nebraska Book Company, Inc., an industry leader in solutions for the college store marketplace. NEEBO was selected after a comprehensive request-for-proposals process. 

“This is a very exciting time for the Clarion Students’ Association,” said John Owens, chair, Clarion Students’ Association Board of Directors and a current Clarion student. “We chose Neebo to manage our store because we felt it provided the best option for all our constituencies, especially students.”

Owens emphasized that students were very involved in the selection process, noting that the new store needed to be competitive in the textbook business.

“This strategic partnership will allow Clarion to operate a customer-service, cost-conscious university store in an increasingly competitive textbook marketplace,” said Shelly Wilson, director, Clarion Students’ Association.

"The days of ‘build it and they will come’ are long gone,” said John Callahan, vice president of campus relations, Neebo. “Today, college bookstores need to step up with an effective strategy to win over guests with service and solutions that are in sync with students’ rising expectations.”

Callahan noted that for nearly 100 years Neebo has served campus communities across the United States. They now own or operate more than 200 stores nationally. 

According to Wilson, of the vendors reviewed, Neebo had “the most impressive structure and services,” including:

  • Availability of rentable books – any textbook that is rentable will be available through the new system.
  • Best Price Promise – if a customer finds a textbook for less than the Clarion University Store price, the customer can buy the book for 10 percent less than the price at the competing store.
  • Focus on customer service – all employees will participate in intensive customer-service training.
  • Loyalty program – customers will earn loyalty points that will make them eligible for special promotions, coupons and discounts.
  • Pop-up stores – mobile stores, from tents to trucks, will be available for athletic and community events, including Autumn Leaf Festival activities.
  • Innovative e-commerce website, with an accessible web-based storefront.
  • Different price points for merchandise – low, medium and higher-end product will be available.

“Throughout the remainder of the summer, we encourage members of the campus and greater community to check out the store,” said Wilson. “Something new will be added each week, leading up to a grand opening in early fall.”

“It is important for our communities to know we’re not going out of business,” said Wilson. “This fall, we will introduce a rejuvenated store with services that people have come to expect from retail outlets.”

In addition to Neebo’s commitment to Clarion’s students and the campus and greater community, the vendor will hire current store employees.  On Sept. 1, they will become Neebo employees.

Wilson said the current Main Street location of the store will remain open through Autumn Leaf Festival this fall.

+Neebo, Inc. common stock is not listed, traded or quoted on any U.S. stock exchange or the OTC markets; however, trades in Neebo, Inc. common stock are reported on the OTC Grey Market under the symbol NEEB.

About Neebo, Inc.
Neebo, Inc. is the beneficial owner of Nebraska Book Company, Inc., which began in 1915 with a single college store near the University of Nebraska campus and now operates more than 200 stores, serving more than two million students at colleges and universities nationwide.  Nebraska Book Company, Inc. sells six million textbooks annually and installs more than 1,600 technology platforms and e-commerce sites at more than 2,500 college stores.  Additional information about Nebraska Book Company, Inc. can be found at the Company’s website:

Clarion University is the high-achieving, nationally recognized, comprehensive university that delivers a personal and challenging academic experience.

6/20/2013 1:32 PM

Clarion Students’ Association partners with Neebo to revamp university store