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Dr. Songyee "Sonia" Hur

DEGREES EARNED / CERTIFICATIONS / PROFESSIONAL TRAINING

  • Ph.D., 2019, Major: Retail and Consumer Sciences, Minor: Statistics, University of Tennessee, Knoxville, Tenn.
  • M.S., 2014, Major: Fashion and Retail, The Ohio State Studies University, Columbus, Ohio
  • B.A., 2012, Major: French Language and Literature, Minor: Business Administration, Kyungpook National University, Daegu, Korea

PRIMARY COURSES TAUGHT

Courses Taught:

  • Principles of Marketing (MKTG360-CO, in-class)
  • Principles of Marketing (MKTG360-WO, online)
  • Personal Selling & Sales Management (MKTG 462)

Courses to Teach (From spring 2020):

  • Principles of Marketing (MKTG360-CO, In-class)
  • Principles of Marketing (MKTG360-WO, Online)
  • Retail Management (MKTG 362)
  • Advertising Management (MKTG 363)
  • Buyer Behavior (MKTG 468)

RESEARCH INTERESTS

My research focuses are the effect of marketing communications on consumer decision-making process and consumer behavior in the areas of brand advertising campaign and social media environment.

MOST RECENT PUBLICATIONS / PRESENTATIONS

  • Lee, J., Hur, S., & Watkins, B. (2018). Visual communication of luxury brands on social media: Visual simplicity vs. complexity. Journal of Brand Management, 25(5), 1-14. [Indexed by SSCI; 2018 Impact factor: 1.829]
  • Hur, S., Lee, J., & Stoel, L. (2018). Fair trade advertising: Influences of information type and emotional appeal congruency. Journal of Marketing Communication, 1-21. doi: 10.1080/13527266.2018.1511626.
  • Whaley, J. E., Hur, S., & Kim, Y-K. (2019). E-grocery shopping. Journal of Business Theory and Practice, 7(3). [In press]
  • Hur, S., Lim, H., & Lyu, J. "I" or "She"? (2019). The impact of visual perspectives on the creation of consumption imagery on Instagram. Journal of Global Fashion Marketing. [Accepted, Indexed by Cabell's Directories]
  • Childs, M., Blanchflower, T., Hur, S., & Matthews, D. (2019). Non-traditional marketplaces in the retail apocalypse: Investigating consumers' buying behaviors. International Journal of Retail & Distribution Management. [Accepted, Indexed by Cabell's Directories; SSCI; 2018 Impact factor: 2.321]

HONORS AND AWARDS

Excellence in Graduate Research Award, 2019, University of Tennessee at Knoxville

CURRENT PROFESSIONAL ASSOCIATIONS

  • American Marketing Association
  • American Collegiate Retailing Association
  • International Textile & Apparel Association
Last Updated 9/3/22