Department of Management & Marketing

Every company, large and small, utilizes management, marketing, and human resource management in daily operations.  The Management and Marketing Department offers several degree options for students to obtain the knowledge and skills necessary for career success.  Clarion University's Management and Marketing faculty will work with students individually to help them achieve their career goals.

Management & Marketing Programs

The following programs of study are available:      

• B.S.B.A. in Human Resource Management     
• B.S.B.A. in Management with two track options:
  • General Management
  • Entrepreneurship/Small Business Management
• B.S.B.A. in Management, General track (online)
• B.S.B.A. in Marketing
• A.S. in Business Administration
• A.S. in Business Administration (part-time, online)
• Minor in Business Administration, Traditional Track
• Minor in Business Administration, Pre-MBA Track
• Minor in Leadership, Entrepreneurship
• Minor in Leadership, Interdisciplinary Studies
• Minor in Marketing

Careers

Management involves planning, organizing, leading and controlling an organization's human, financial and information resources to efficiently achieve goals. A manager is responsible for achieving results through the efforts of other people, whether individually, in groups or in organizations.  This is especially true for entrepreneurs, who wear multiple hats within their companies.  Our management students develop the skills needed for success as entrepreneurs and managers in companies of all sizes.

Marketing is more than your favorite television commercial. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services and is crucial to every type of company.  Our marketing students develop a strong foundation in marketing problem solving, marketing research and international marketing.

Human Resource Management works to establish the terms and conditions of employment and the employer-employee relationship. It also establishes the rules for interaction at the workplace and in society. Interest in HRM has increased significantly over the years, due in part to the growth of government legislation and regulation. Private and public employers' growing awareness of employee rights and needs also has had a great impact on the field.

Graduates from our Management & Marketing programs are employed in a variety of professional fields including:

• Personnel manager
• Planner
• Operations manager
• Business manager
• Owner/entrepreneur
• Manager of small business
• Employment interviewer
• Job analyst
• Labor relations
• Training and development specialist
• Sales representative
• Social media specialist
• Project manager
• Project and Marketing Coordinator
• Public Relations Director
• Marketing specialist

Internships

Students are encouraged to take advantage of cooperative education and internship programs, which provide practical management, marketing, and entrepreneurial experience. These on-the-job, supervised educational opportunities help you develop maturity and professionalism. Internships also allow career exploration and supplement classroom theory with practice.

Department Contacts

Dr. Chad Smith, Chair
315 Still Hall
1 814 393 2614

Ms. Jill Thompson, Secretary
339 Still Hall
1 814 393 2626